Founded by Sooners. For Sooners.

Every Purchase Supports OU NIL

Defending The Standard

Any brand can sell OU apparel. Red & West helps fund the future of OU athletics.

We’re an independent brand founded by passionate Sooner fans. A portion of every purchase supports OU NIL, in addition to the royalty we pay to the university. Our mission is simple: create exceptional OU apparel and help invest in the future of the program we all love.

Celebrating the Tradition of Oklahoma Athletics.

Red & West creates premium OU apparel for Sooner fans who take pride in representing the program they love and the legacy that comes with it.

1985 OU coaches gameday polo by Red and West

Classic Vintage Apparel

Inspired by the Legacy of Oklahoma Athletics

Contemporary Gameday Styles

Made for Gamedays in Norman

Front of Brick Sooner Magic Pocket Tee

Red & West Originals

Original Designs You Won’t Find Anywhere Else

Long Live Gameday

Tailgate Tested. Tailgate Approved. Made for Gamedays in Norman, we take pride in knowing our gear will make you look like a real winner. And vice versa.

Shop Like a Champion

Adult & Youth Apparel

Outerwear For Gameday

Logos for any occasion

Shop Like A Champion

Exceptional OU Apparel for OU Fans Who Defend the Standard. 

Inspirational Sports Quote

"A school without football is in danger of deteriorating into a medieval study hall." -Frank Leahy